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Sell anything to anyone on the internet with hypnotic writing
Author: Jason Rife
Sell anything to anyone on the internet with
Hypnotic Writing
By Jason Rife
I would think that you are the type of person who really wants to make a go of your idea. I also think that you fall into one of two groups at this point; the first is a person who WANTS to succeed and the second is the person who has read so many books on great marketing and still can’t find the HOLY GRAIL.
READ ON…
Times have changed, they always change; change is the only constant.
Internet marketing and E books covering subjects such as E commerce rank amongst the highest growing movement towards work from home culture since it started. The birth of the internet this has accelerated this culture now called the “new industrial revolution”.
Any search engine such as Google, AOL and Yahoo will almost always list companies like EBay and many other online auctions sites. The reason is simple; it not allows a platform for the person in the street to make MOYET OUT OF YOUR COMPUTER.
Most of them start out as buyers on EBAY; they graduate to sellers then maybe if the mood takes them starts to “trade”. It is this end of the market that the majority of internet expansion is taking place. Broadband is now allowing more sophisticated mediums to send your message to potential customers.
E Books?
E Books for instance are sold in their thousands through online business sites every day. This clearly shows that the market expansion is now rising from what was once considered a consumer driven base is now in a position to become the global retailer!
How to sell anything to anyone; this is a very fast look at two important considerations when selling in writing or face to face.
FIVE FINGER RULE
The five finger rule is called that because that is how I teach it. It goes something like this…
You have to get your prospect to say yes in their mind five times before you make your statement. Let me assume that we are taking to a prospect face to face but remember it is maybe even easier in writing.
We call it a “pacing formula” in terms of NLP (New Language Patterns). This is how simple it is to work…
Make for pacing statements
(What is a pacing statement?) A statement that requires the prospect to reply in the positive. If they told you their name (Jason) then your first pacing statement might be, “Did you say your name was Jason?” I have a friend who is called Jason.
I know that sound a little basic but look what you did. You know everyone loves the sound of their name; you got it back to them twice! And you got them to say yes, all in the first sentence.
Then we have the “leading” statement (which as you will see is your goal). A leading statement is an attempt at getting around the conscious mind to place a suggestion or thought the is constant with the previous mind set (all yes replies). The leading statement is normally something that you wish to make them see, feel or imagine happening.
Sometimes this simple formula is so powerful you can get a little too confident and start using it for other things but we will not go into that here.
Here is the full explanation for the first time.
Until you have got the correct order of doing things I would like to suggest you use your fingers to keep track of your conversation. You will understand why in a moment.
Using one hand spread the five fingers; each finger is going to represent a pacing or leading statement, so here goes.
•We are going to make four pacing and one leading statement to start.
•Next we make three pacing and two leading
•Next we are going to make two pacing and three leading
•Finish by using one pacing followed by four leading statements.
Read that again if you did not fully understand it (please). It is important you fully comprehend what is happening above and why.
Using the above conversational or written hypnotic templates here is an example of what the above looks like in print and conversation.
Using this method you are giving a strong impression that everything we say can be verified without question. It “feels” real and logical to your prospect or clients. We set the tone because the pacing statements confirm what we say is REAL.
I will include below in brackets the letters “P” AND “L” to represent the part when you should use the two methods.
Let us assume we already know the name of our prospect, we will call her Julie and we are sitting in my office on a sunny day.
“Julie, we meet at last, (P1) I’m Jason,(P2) wonderful day isn’t it,(P3) I’m glad we managed to get together here in my office today(P4) so we can sort out that deal we want to finalize(L1).”
“Julie, you may be wondering how we get the best of what we both want(P1), I know some people tell you what you want to hear (P2) I’m not a mind reader (P3) I think things have a way of feeling just right (L1) a way of removing the hurdles with instinct (L2).”
Shall we get straight to the point? (P1) I know you’re a busy woman (P2) Julie (P3), I believe this project has affine future (L1) and with the combination of your knowledge and our skills we should make a great partnership (L2). I think we will have a good future together (L3).
“True, some people are excited about the prospect of this merger (P1) I am sure will see (L1) that we will make a great profit (L2) for your company (L3) and mine (L4) over the next two years (L5).”
I would like to think I have explained enough for you to understand what I’m saying here. Use your five fingers to keep track of the pace and lead statements. Each time you make a pace statement bend one of your fingers inward. When you get to the required number make a Leading statement. Using the fingers this way helps you learn faster.
Now sit back and see how easy it is to use the formula to make powerful conversations or printed ads for your product or service. Below is an example of the formula that was used in a printed email campaign.
Remember that the formula is in this ad but I am not going to place the pace or lead statements in obvious sight, see if you can find them. Test yourself on knowing why I am saying something the way I do.
Printed formula
“Marketing ideas you have never thought of are rare, someone has almost certainly thought of it before you. Yet there it is…an idea that has sat alone for years because few if any know how to use these methods. Fortunately there are a few teachers of covert communication left.
“Our book contains the basic structure of persuasion, it strips away all the buzzwords and hype to leave you with a solid foundation for your own profit”. Your curiosity should be allowed to see what it is that can change the minds of many.”
That went out a few months ago about an E book the book here is not important. What is important is the formula that helps understand why some things work and some don’t.
I hope I have provided you with a sample of what you could learn from my other publications. From www.nlpology.com
www.artofnlp.com
About the AuthorAbout the Author: Jason Rife is the founder and president of NLPology, a website which provides a wealth of informative articles, tips and resources on everything you’ll ever need to know about selling yourself, your service and products over the internet. ...
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